Niche media site built on a “SimCity” approach
I am quite glad of having stumbled over an article today on the “Non-VC “SimCity” approach to growing a media business” by Danny Sullivan, shared on Facebook by our Advisory Board Member Hjalmar Gíslason. It strengthens my belief in organic and sustainable growth out of cash flow. While having at times stretched our financial situation, we have so far managed all new development out of our revenues while running our business on a shoe-string budget.
Building up your business organically might be a more sustainable approach to startups.